With great franchises comes great fun.

Working on a Spider-Man project is every bit as fun as it sounds. But it comes with its own set of challenges. Instead of answering to a single client, you’re balancing the ambitions of a brand with the responsibility of an IP guardian, in this case Sony.

Together with my art partner, Jan, I developed the creative concept. I then led the production on the agency side, delivering a hero film and a series of social assets.

The campaign performed exceptionally well, proof of what can happen when two beloved brands come together.